How many emails do you receive each day? 20? 50? Over 100? How many do you pay attention to? How many lead you to take action? If you are like me, very, very few. As a teacher at IESE Business School and an entrepreneur with four businesses, I’m overwhelmed by email. I cannot and do not read them all.
Email overload is a widespread challenge. In 2010, 294 billion emails were sent per day for a total of 90 trillion in the full year. 1.9 billion users sent an email during 2010.