Google has revamped its search engine in an attempt to offer instant answers to search questions.
A new function, the Knowledge Graph, will make the site's algorithms act "more human", the sitesaid in a blog post.
The feature will at first be available to US-based users, but will be rolled out globally in due course.
It follows similar efforts by rival Bing to provide added search content beyond the typical list of links.
Microsoft's search engine launched its "snapshot" column last week as part of a wider site redesign.
Google's senior vice president of engineering Amit Singhal explained that, until now, the search engine was only able match keywords, rather than understand context.
Mr Singhal said the words "Taj Mahal" could mean different things to different people.
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