Angry Birds, Rovio’s blockbuster series, just hit 1 billion downloads globally in May, about two and a half years after its debut. Rovio has recently constructed a remarkably rich product ecosystem around its games, ranging from calendars to play parks. Now a new Angry Birds jewelry line is debuting with a decidedly upscale slant. The launch product is a silver ring designed by a noted Finnish designer Kristian Saarikorpi. Mr. Saarikorpi has earlier worked as the head designer at Tillander, a house playfully described as Scandinavia’s Tiffany. He was recently named Finland’s Goldsmith of the Year. It’s an unusually sophisticated pedigree for the mobile game merchandising business – and it reflects the global ambitions of the start-up company behind the new product line.
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