Twitter is experimenting with personalized lists of Who to Follow accounts. Interestingly, the company is accomplishing this using data generated by millions of embedded Tweet buttons around the web.
Now Twitter is starting to customize suggestions. Not simply, as you might initially imagine, by using an Amazon.com style “people who followed @JustinBieber also follow@philosophy.” That’s part of the data, but not the whole story.The Who To Follow functionality has been on Twitter for several years. It’s part of the effort to ensure that your experience of the service is engaging, but the list is currently extremely simplistic: almost all users see the same suggested accounts.
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