Thursday, May 24, 2012

Why Diablo III is the Fastest-Selling PC Game Ever

Diablo III has become the fastest-selling PC game of all time, with more than 4.7 million players clicking the demons away on launch day.
Blizzard sold 3.5 million copies of Diablo III in the first 24 hours, the publisher announced, and another 1.2 million players received the game for free as part of a World of Warcraft Annual Pass promotion. One week after launch, more than 6.3 million players had joined the fray--not counting players in Korean Internet game rooms, where Diablo III also achieved a record share of play time.
There are, of course, a couple of obvious reasons why Diablo III was such a hit: It had a lot of hype surrounding it, and a lot of anticipation, coming 12 years after its predecessor. But allow me to suggest a few other, less obvious reasons for Diablo III's sudden success:
Instant Availability
Diablo III's record sales are .........

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