Yahoo is announcing tonight that it's getting into the browser business with its new Axis browser. There are versions for iPad and iPhone, and plug-ins for the desktop browsers Chrome, Firefox, IE, and Safari.
The design goal, according to Ethan Batraski, head of product for the Search Innovation Group at Yahoo, is to eliminate the middle step in the usual Web search process: Enter a query, see the results, go to a page. With Axis, you're supposed to be able to go directly from query to page, skipping the step of surfing a sea of links.
The implication that Axis entirely bypasses the need to pick from search results is false, but Axis does nonetheless have a much better way of getting you from searching to visiting a Web page. The browser works well. This is an aggressive product for the struggling Yahoo to launch out of its search group.
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